For this project I decided to create a logo for my fictious production company, Good Morning Productions. This logo would be use on promotional material for the company and be included before any movies or TV shows made by the company. Think like the Universal world logo or the Disney castle that appears before movies made by those respective companies.
My main influences for this logo were the BBC News logo of the ’80s, the tropical pop art aesthetic, and the Miami Vice logo. The rising sun and parallel blue lines were a very popular aesthetic, but the ’80s BBC logo did it in a very classy and simplistic way, so I drew from that. The tropical pop art aesthetic can be seen in shows like Miami Vice, it involved bright gradient colors and orange and blue colors. I also searched designs that are a part of the Vapor Wave movement.
All my favorite movies and TV shows came from the ’80s so that’s why I decided to mirror that style. The rising sun is to symbolize the beginning of a new creative area and new opportunities that are right on the horizon. The parallel blue lines are supposed to mimic a power charger showing that with this company you’ve reached maximum power and potential. The font is inviting and but also still unique, like the company it represents.
From the beginning I wanted to incorporate a sun/sunrise into my design like I did for my photoshop project. I had a very clear idea of what I wanted to so and did not stray for from my sketch except when it came to the rays of sunlight. Originally, it was going to be tiny rectangles circling the sign or tiny triangles coming from the sun. I went with a line because I wanted something that flowed and didn’t distract from the overall design, so I figured just the line that spikes out would be a good middle ground.
I wanted to make sure that my design was not only recognizable but scalable, that’s why I stuck with mostly basic shapes. I think this design could even be recognizable without text since it is unique but also simple.
There were not a lot of elements I needed to collect to make this project. The only part I needed to search for was different fonts. Luckily, in a previous tutorial, a free use font website was given. I didn’t end up using any of the fonts that were already saved to my computer. It is a good resource to have though.
When it came to designing the project in Illustrator I used the trim feature to cut the circle I was using in half and the duplicate feature to reflect the whole project who that each side would be symmetrical. I also used gradients for the colors and put a glow effect on the sun’s rays. I think in my final I would like to use this glow effect a little better and make it stand out more so in the mean time I’ll look up tutorials on how to do so.
The biggest challenge I faced while constructing this project was trying to make everything symmetrical. I wanted the peaks of the sunrise to all be equidistant apart and to line up on the overall design. I also want there to be an equal amount of line space on either end of the sun where the last blue line points out. This was tricky because I wasn’t sure how to achieve this effect without just having to eyeball it. I eventually found out if I turned on the grid I could also make shapes and lines snap to parts of the grid. This way I could count out the even number of squares on either side so it would line up perfectly.
Noah Benson 